The Made in Benue(MIB) idea was birthed in 2016 by Woodhouse Entertainment under the leadership of one of Benue’s finest exports in the Entertainment Industry, IkonOrduen Andrew A.K.A O. D. Woods. The MADE IN BENUE brand is a social networking event focused on promoting the rich cultural heritage of Benue, entertaining and celebrating the creativity and achievements of Benue people, while encouraging talent, hard work, love and unity in Benue state.

Every 27th of December, Woodhouse Entertainment has put together the MIB all white party in the state capital, Makurdi, bringing international artistes and Benue artistes together on stage. This platform provides the opportunity for Benue talent to showcase their craft in music, designing, dance, comedy, painting, etc. The MADE IN BENUE event also puts out merchandise such as T-shirts and snap back (hats) carrying emblems of all the tribes in Benue state and their different colors that represent the beautiful motherland, Benue.